How do Amazon OTT services work?
Amazon offers a lot of different things like shopping and streaming, but what exactly does OTT mean in this context? How is it different from regular streaming services? I’ve used Amazon for shopping before, but this seems like a completely different game. Can anyone break this down for me?
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I also never would have thought that OTT could have such an impact not only on sales, but also on organic traffic. It’s very convenient that the site itself suggests keywords for the product. This simplifies the task.
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