AI in marketing
Good afternoon, I am looking for where to take an online course on the application of artificial intelligence in marketing from a UK university. Could you please advise?
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AI in marketing is revolutionizing the way businesses understand and engage with their customers. From personalized recommendations to predictive analytics, AI enables targeted campaigns that resonate with individual preferences. However, like a postal scale, it must be finely calibrated to avoid overwhelming or alienating consumers. Striking the right balance between automation and human touch is key to successful AI-driven marketing strategies.