Understand how LMS CRM eCommerce can help you get real-world results selling courses online
Selling courses online is easy. The difficult part comes when there’s a decision to be made to choose from hundreds of eCommerce solutions available.
Opt for a stand-alone eCommerce solution and you’ll get that beautiful storefront you’ve always dreamt of, but you will soon realize that it falls short on the aspects of delivering and managing training. Solution? You need an LMS with eCommerce.
Same is the case when using a learning management system by itself in isolation. You get to create, manage and deliver training, but when it comes to selling the same courses, applying exhaustive eCommerce functionalities, an LMS doesn’t come up to the extent you want.
You have both an LMS and an eCommerce solution. As you wade your way through selling your courses, you realize that audience ‘A’ is accepting your course ‘X’ better, and a different audience ‘B’ is consuming course ‘Y’ like how. You are looking out for a way to automate the upsell of your related courses. Plus, you want to have all your customer/learner data saved in one place as contacts/leads so that your sales guys can connect with the right ones at the right time.
So, if you seek to sell courses online, just an eCommerce portal won’t suffice. You’ll need to add in an LMS and a CRM. Trust us, the way this integration works will surprise you. It’ll be a robust machine that’ll help you reap maximum benefits out of your LMS-CRM-eCommerce investment.
You already have a CRM and an eCommerce platform and are thinking of starting an eStore to sell courses online. You’ll need an LMS here… no two ways about it. Without an LMS to support, selling training is like decaf coffee that tastes bland, but gives you the psychological satisfaction of having a coffee.
You have been training your internal employees successfully with an LMS –CRM integration and now want to spread out by starting to sell some of the courses to your clients, partners, customers, or vendors, i.e. external training. Here, adding eCommerce software is the only option to opt for.
Want to sell courses in an extended enterprise infrastructure? No problem! Get the LMS-CRM-eCommerce mix working with your partners, channels, group of companies etc., and sell courses like there’s no tomorrow.
So, if you want to sell training online and fit into any of the above-mentioned scenarios, get going with implementing the powerful trio of a CRM, LMS, and an eCommerce portal.
The market for selling courses is very lucrative if you’re able to provide great content and accurately reach your target market. You’ll open a whole new realm of an extra source of income for your existing business.