With an ever growing population in mobile device users, there is no doubt that the mobile market has huge potential and there are a monumental number of developers vying to take advantage of this. Every minute an application is being developed by some of the most innovative minds on the planet.

These applications are beneficial to both user and consumer. Not only does the customer benefit from the using the application for the purpose it was built, they also gain satisfaction from simply having the app on their device. Having the latest application and/or device means they are keeping up with the latest trends and helps them conform to the image they want to portray. Businesses, on the other hand, find it the best way to reach customers; and, more importantly, the app icon simply remaining visible on the device serves to retain the app owner’s brand image on the user’s mind. This results in constant repetition and achieves a major goal of any marketing campaign, without the need for high advertising costs.

As the years have gone by, the mobile phone industry has changed dramatically. Consider the transition from the first mobile phones, which were basically reserved for military use, to the car phone. Eventually making and receiving calls on handheld devices became the norm, as well as sending and receiving text messages. Today companies use these mobile devices as the medium for marketing their goods and services and even for conducting business. The mobile industry has recently become one of the fastest growing industries on the planet and with the growing number of skilled developers and software companies entering the market, it has become very easy for any business to find an independent developer or business to build an app at a very affordable price.