Corporations have used video-based learning for decades, but it has limitations. It’s often a passive experience and can be inflexible to update. However, multi-layered video experiences and interactive custom eLearning are changing this. They offer an engaging, personalized learning experience where learners can actively participate and explore multiple layers of information. This type of video content allows learners to take control of their learning, interact with the content, and reinforce their understanding. By leveraging technology to create more dynamic and personalized video content, we can enhance the learning experience and unlock new opportunities for growth and development.
Interactive video is a new type of media that many top brands are using to connect with consumers and achieve their digital marketing objectives. As a result, this exciting form of video content has caught the attention of both viewers and marketers. According to the State of Video Marketing report, 17% of video marketers plan to incorporate interactive video into their 2023 video marketing strategy.
Linear or traditional video is a passive experience where viewers have limited control over the content. Interactive video, on the other hand, offers a more engaging experience where users can interact with the video’s content. Various tools, including hotspots, 360 views, branches, data inputs, and quizzes, achieve it.
Hotspots are clickable areas that can take viewers to a separate web page or reveal content within the video. 360 views enable users to see in all directions within a video frame. Branches offer customized paths for users to navigate. Data inputs allow users to enter information, and quizzes deliver personalized results at the end of the video.
These tools make interactive videos more enjoyable and memorable for viewers. They create a unique and personalized experience that captures the audience’s attention and helps businesses achieve their marketing goals.
Incorporating interactive video eLearning into courses can significantly enhance long-term retention and behavioral changes. Interactive videos enable learners to engage with the content, click or touch it and trigger an action, such as moving to a new web page or playing another video. In addition, these videos give students greater control over their learning experience and the flexibility to participate in the story from anywhere and on any device. As a result, interactive videos make learning entertaining, immersive, and contextual, enabling students to play different roles and make choices.
Interactive video eLearning is a powerful tool allowing you to control your learning experience. With interactive videos, you can make choices, explore options, and even take on specific roles to fill your knowledge gaps. This personalized approach to learning is highly effective as it allows learners to choose how deeply they want to delve into a subject and focus on related topics. Interactive video eLearning provides a flexible and engaging learning method that caters to your needs and preferences.
Interactive videos are designed to engage learners by telling a story through multiple layers and giving them the ability to make decisions that impact the outcome. It personalizes the learning experience and creates a deeper connection between the learner and the content. By allowing learners to develop their narratives, interactive video eLearning immerses them in the subject matter and captures their attention. Overall, interactive videos are an effective tool for making learning more engaging, memorable and impactful.
Video is a highly versatile medium that can stand alone as a mobile or micro-learning asset or integrate into a more extensive digital course. Interactive videos can summarize lessons or introduce a new learning module. This flexibility makes video an ideal tool for delivering learning content in various formats, making it accessible to learners wherever they are and on their preferred devices.
In interactive video eLearning, branching scenarios can give learners personalized feedback. When learners make mistakes, the scenarios guide them on how to correct them and get back on track. This type of feedback is effective because it is tailored to each learner’s unique mistakes. Instead of simply telling them what to do, learners can retrace their steps and understand where they went wrong.
Microlearning, the latest trend in learning, divides heavy modules into bite-sized capsules for learners to consume and assimilate anytime, anywhere. Interactive video eLearning is a crucial component of microlearning. These videos break down lessons into interactive sessions, usually lasting 3 to 4 minutes, providing learners with access to essential information concisely and engagingly.
Interactive videos allow learners to access course material anytime and place, especially through mobile devices. These bite-sized videos provide concise yet informative content, making learning more engaging and understandable. In addition, learners can watch and interact with the videos during breaks or while on the move, ensuring they can consume and retain the information they need at their own pace and convenience.
Interactive videos allow for incorporating quizzes or questions at different points in the video. These questions can be in various formats, such as single or multiple-choice questions, interactive summaries, fill-in-the-blanks, or mark-the-words. In addition, creators can set multiple answer options for each question, adding to the interactivity of the video and providing an engaging way to test learners’ knowledge.
The vast possibilities for adding interactive elements to videos include drag-and-drop features. These interactive aspects can be customized to fit your needs by adding labels, texts, tables, links, images, statements, fill-in-the-blanks, and single or multiple-choice answer sets. These elements appear as clickable hotspots or coloured dots on the video timeline, providing learners with a more engaging and interactive experience.
Bookmarking is a valuable feature in interactive videos that enables learners to navigate specific parts of the video quickly. By adding bookmarks, learners can quickly sort through the content and jump directly to the desired section. To access a bookmarked section, learners can wait for the designated moment to arrive or drag the navigation bar to the specific time or point and start watching from there.
By clicking on a particular part of the image, learners can dynamically use the zoom/scale feature to enlarge the image. To ensure that this feature works effectively, it is essential to use high-quality images that can be zoomed and panned smoothly and rendered quickly for interactive viewing on the web.
A summary statement that appears as a pop-up can be added to the end of the video. The summary statement could be a short sentence or a link. The interactive video eLearning creator can choose the timeframe for the summary statement, such as a few seconds before the video concludes.
At the end of a video, a learner’s score is shown as a percentage of correct answers they gave while watching it. It helps to see how well they understood the topic. You can also add other features to the video, like customizing the title, selecting a poster image, and previewing the video. Different editing settings are also available to users.
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Interactive videos can include a wide range of interactions, such as clickable hotspots, multiple-choice quizzes, drag-and-drop activities, branching scenarios, social sharing buttons, embedded forms, and personalized recommendations. The specific interactions depend on the goals and desired user experience for each video.
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